Meyer Fischer posted an update 1 year, 1 month ago
Web Designers and SEO teams remain stuck a continuous feud divided by way of a line within the Google sandbox. Either side back up their respective crafts, each believing the work they do is vital to online success.
Also, the SEO team must bring customers. The other must communicate brand experience. Both of them are very essential, yet employ completely different techniques and concepts. How do website creation and SEO live together harmoniously?
The Design Team
Web Designers create websites with all the client’s audience at heart.
Too frequently they believe a user’s experience dictates success. A simple "build it and they can come" mindset pervades their approach to site design. It gets better bad.
At a erogenous level, creative teams long to tell an account. Through design and duplicate, they needs a brand name crafts some sort of because of it. They built a Website with a look and theme; a sense and flavour. Often, the simplest way to show a communication is thru more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is now more predominant with additional broadband penetration.
Designers need to make usage of these technologies given that they engage the person. Technological integration helps tell the emblem story and bring design alive. If Flash or Silverlight could make the overall site experience more desirable and interactive, then designers should put them into action accordingly.
The SEO Team
If the designer tells a tale, then a search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing an internet site must be seen being heard.
Now here is a surprise. Remember those cool technologies the creative team desires to use? Well, SEO wants to make use of them too. They’re more cautious.
While an SEO-friendly website doesn’t require to become straight HTML, SEO teams will need to take into account crawls. Even when a web site uses AJAX, key content should be open to spiders for indexing.
This is how the 2 teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what’s more valuable: the experience or the traffic? Which argument is proper?
It cannot all be about Search engine marketing. In the event you push traffic towards a site and buyer experience is sub-par, you disappoint not only the user but the client also. Conversely, what good is surely an eye-catching website if no-one can notice? The world wide web is very large enough for experimental web design and check optimization. It really is sufficient.
Without easy, the internet designer and check engine engineer can find methods to achieve both creative and search interest without sacrificing the integrity of either.
The important thing to such compromises is education. Creative must understand how SEO works; SEO should also be aware of the significance about certain design elements to branding and messaging. Both must also consider how visitors will attain the site. Can they think it is solely through search? Or will a media blitz (including social networking) help push traffic towards the site? These elements should be considered when negotiating design and optimization issues.
You (The Client) Comes First
In spite of department affiliation, our web-site designers and SEO engineer will place your (client) interests before their own. Clients want both brand identity and check visibility. The creative and SEO teams must put away their feud in order to meet such expectations.
Sometimes it’s likely you have to forgo a relevant video splash page, otherwise you may need to optimize a Flash microsite. Although you may disagree with all the other department’s tactics, you still need them to achieve project objectives. Our client matters. You matters.
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